What Are Cookies?

Cookies are small text files stored on your browser or device when you visit a website. They let a site remember your actions and preferences over time — such as your login state, language and region — so you don't have to re-enter them on every visit. We also use related technologies such as tracking pixels, tags and local storage, which we refer to collectively as "cookies" in this policy.

The Types of Cookies We Use

We group cookies into four categories. Essential cookies are always on because the site cannot function without them; every other category is optional and only activates when you allow it.

How We Use Cookies

1. Tracking Pixels & Tag Management

We use a tag manager (Google Tag Manager) to deploy and maintain tracking pixels so analytics and advertising events fire accurately across our marketing funnel. This includes advertising pixels such as the Meta Pixel, which measure the exact actions you take after clicking one of our ads.

2. Analytics & Performance Monitoring

With your consent, performance cookies connect the site to an analytics platform such as Google Analytics. This lets us count total visits, see where traffic comes from, and observe how visitors move around the site — so we can spot UX roadblocks, learn which pages are most and least popular, and continuously improve the layout.

3. Personalization & Session Management

Functional cookies remember your account state so you stay signed in for extended periods (rather than re-entering your details on every visit) and automatically load your preferred language, region and customized interface features.

4. Ad Retargeting

Targeting cookies let our advertising partners uniquely identify your browser and build profiles of your interests. We use these to run retargeting campaigns that show you relevant ads on other websites and social platforms, and to cap ad frequency so you don't see the same ad repeatedly.

5. Social Media Sharing

Social media cookies power sharing widgets that let you share our content with your networks. These may also track you across other sites to help shape the content you see elsewhere.

6. First-Party Data

As third-party cookies are phased out, we increasingly rely on first-party data you share with us directly — such as your name, email or phone number through our forms. With your consent, we store these locally to pre-fill forms and personalize your experience in a privacy-compliant way.

Cookie Categories at a Glance

Managing Your Preferences

When you first visit Kids Express you can accept all cookies, reject optional ones, or fine-tune each category. You can change your mind at any time — updating your choice takes effect immediately. You can also control or delete cookies through your browser settings, though blocking some cookies may impact your experience on the site.